F%ck The Banks. And other tag line discards.

Since two heads are better than one, and I always like to be the best, I have partnered up with the fabulous Kari Stauble to become the world’s answer for mortgages.

karikerry (4 of 17) cropped

We’ll be the Bonnie and Clyde, Hansel and Gretel, Turner and Hootch of mortgages. Orrr… maybe not those, but we will be a pretty fine dynamic duo taking down the mortgage scene in Canada. Well, maybe not Canada (although we could if wanted to) but definitely BC and most definitely Vancouver Island. And we’re going to OWN Sooke, BC. That I know for sure.

So now that it’s “just the two of us” and we’ll make it if we try, we needed to come up with some new branding. I’m pretty sure we hit it out of the park, but you be the judge. However, if you don’t like it, don’t judge. We’re not one for negativity.

kerry kari logo italic

“We’re on it”. What more do we need to say for a tag line? It’s professional; it’s punchy. It conveys trust, resourcefulness, tenacity and spunk. It’s pretty darn sexy. But it wasn’t our first choice. Noooo. We had a whole Friday of tossing one-liners back and forth, complete with mental breakdown giggle fit, before we arrived at this keeper. And here, for your reading pleasure, are those discards.

Kerry | Kari…

…Fuck the Banks

…Mortgages that don’t make you want to blow your brains out

…Ebony and Ivory

…At your service. On your side.

…Making the Mortgage Magic Happen

…We make mortgages sexy

…Your mortgage escorts

…Your first and only mortgage stop

…Your Mortgage Matchmakers

…Sister and Sista

…Salt and Peppa (which lead to…)

…p-Push it. PUSH IT REAL GOOD.

I know. There was some gold in these tag lines. And we had fun. We want you to have fun too so we are giving away a $50 gift certificate to the restaurant of your choice for one lucky fan. All you have to do is:

  1. Like the new KK Mortgage Facebook page (here)
  2. Share this blog post on FB
  3. Leave a comment on our pinned post telling us your favorite tag line discard and your restaurant choice (here)

The winner will be announced and contacted July 31st!

Nailed it.

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5 thoughts on “F%ck The Banks. And other tag line discards.

  1. Jami Koehl says:

    Congratulations, Kerry … You have some really winning discards, too, but your marketing looks awesome and sure you’re headed for success. What luck to find another Kari and become K&K; great logo/colours.

  2. Jenefer Cavers says:

    Congratulations on your new business partnership, Kerry and Kari. The clean, sharp logo is great; colours in harmony; very identifyable. I also like the short tag line as much as I like “We’re on your side” (hard choice). With your knowledge and enthusiasm, I know you’ll both do well – so will those who use your service.

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